Search Engine Land » Channel » SEO »
Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below.
Technical SEO issues are more common than most users expect, but you do not have to hire a team of specialists to resolve them.
Developers and web designers want to assure everything on their website is up and running at optimal levels. Therefore, similarly to your website’s site health, monitoring your website’s SEO is important to keep your ranking growing.
In this article, we will discuss some of the issues that affect your website’s technical SEO and how to find and solve them. Included will also be tools that you can use to better manage and monitor your website’s SEO rank and Domain Authority score.
Your Domain Authority (DA) is a score for your website created by Moz, which gives you a ranking from 1-100 in order to predict if your site is likely to appear higher in a search engine search.
The score is calculated on different factors; therefore, your domain’s score will fluctuate with time. It uses an algorithm to compare how often Google search uses your domain over a different domain within that same search.
Therefore, if your domain ranks higher than a competitor’s domain, it regards it as having more authority. For example, Amazon will have a higher domain authority than a regular eCommerce website.
Domain Authority is not a Google ranking factor in and of itself. However, it does provide some insight into your website, its links, and how it compares to your competitors.
You do not have to strive to make your DA 100, as that is the highest it can go and likely very hard to compete with other large companies such as Facebook or, as previously mentioned, Amazon.
For comparison, you can review Moz’s Top 500 Websites.
Webmasters should therefore focus on their links, keywords, and other SEO aspects that will affect their Google ranking.
Sometimes referred to as inbound or incoming links, backlinks occur when one website is linked to another.
When your website receives a backlink from an authoritative website, you gain what is known as a “vote of confidence.”
If multiple sources of information link to your website or the same content, SEO regards your content to be of high quality.
However, what happens when links to your website are deemed as “bad” or low-quality backlinks, and what does this mean?
Google defines bad backlinks as:
Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.
This means if any of the backlinks on your website are from a malicious or manipulative source, your SEO will be negatively affected, as it is reflected as bad content.
Google Search Central has further examples and information on what can cause your backlinks to be flagged as toxic or bad content.
A link analysis is the best way to identify where your backlinks are coming from. You can use Google Search Console to see your entire linking profile; however, for a more in-depth look at your backlinks and their sources, you can use other resources.
Semrush has a Backlink Analysis tool that lets you review your links before making any changes. It is to be noted that Semrush is a paid resource.
In order to address toxic backlinks, you can put in a request in Google Search Console to Disavow them. This lets Google know to ignore the links and not to count them against your SEO score.
Disavowing backlinks is a resource that should only be used if the links to your website are actively targeting your site and bringing your rank down.
Although drag and drop builders are amongst the most popular ways to design a website today, all sites are still made out of code, and this will also be reviewed by search engines.
The World Wide Web Consortium (W3C) is an international community that works together to develop Web standards.
It offers free access to these standards as its principle is Web for all, Web on everything. This means all sites should be accessible to users across browsers and devices.
What do coding standards have to do with SEO?
These standards assure that your content is available everywhere, which means if your code is not validated by these rules, it might mean there will be cross-compatibility issues and errors that can negatively impact your SEO.
Validating your code per W3C standards does not affect your SEO, but it can resolve a couple of issues, including:
It is possible to validate your code in a variety of ways. Including URL, file upload and direct input on the W3C website.
Having your code validated will also assure you that you are available across the globe and platforms, reduce code bloat, and create a better user experience overall. All of which will contribute to better SEO management.
The following are some further issues you might encounter after auditing your website.
There are multiple tools to check your SEO standing and how to improve it. These are just some of our recommendations.
Technical SEO can be intimidating for some users as it is not as readily available to change as general SEO modifications. Oftentimes it requires changes to code, site architecture and the web server in order to resolve issues.
Keeping an eye out for these issues with consistent monitoring and full site audits helps you catch issues early on. Using tools like Semrush and Google Search Console will help your site grow not only its rank but also its Domain Authority.
If you are interested in learning more about improving your SEO ranking and optimizing your website, amongst other things, check out InMotion Hosting’s blog.
New on Search Engine Land
About The Author
Get the daily newsletter search marketers rely on.
Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.
August 16-17, 2022: Master Classes
September 29-30, 2022: SMX Advanced Europe
November 15-16, 2022: SMX Next
March 15-16, 2023: SMX Munich
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.
Start Discovering Now: Spring (virtual)
September 28-29, 2022: Fall (virtual)
Consumer Loyalty Trends to Watch that Make or Break Brand Relationships
Has “Content” Become a Dirty Word?
Expert Advice: Make Your Marketing Stand Out This Holiday Season
Enterprise Marketing Performance Management Platforms: A Marketer’s Guide
Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide
Enterprise Account-Based Marketing Platforms: A Marketer’s Guide
Emotional Footprint Report – Enterprise Search
Receive daily search news and analysis.
© 2022 Third Door Media, Inc. All rights reserved.