The editors at Solutions Review have compiled a list spotlighting some of the best content marketing courses and training programs for aspiring and beginner marketers to consider.
Content marketing is the backbone of almost every marketing strategy. Whether it’s social media posts, email newsletters, blog posts, downloadable white papers, or YouTube videos, content marketing is essential in developing a brand, reaching audiences, and generating leads. Content marketing is as versatile a tool as they come, which makes it a mandatory skill for marketers of all experience levels to practice. After all, you can’t have marketing without content.
With that in mind, our editors have compiled a list of the top content marketing courses and training programs on the Udemy learning platforms. These courses will help beginner, aspiring, and active marketers learn about content marketing, practice content creation skills, and maintain their expertise to succeed in the changing marketing world. For ease of access, we have included these courses in alphabetical order.
Description: With over forty hours of video material and hundreds of additional resources, quizzes, and templates, this course can act as a one-stop shop for content marketers looking to kickstart their careers. Students will learn about using keywords to rank highly on Google, optimizing content to ensure it reaches the right audiences, advertising businesses, developing a link-building strategy, using press releases, and more. The 40+ hour program is taught by Tomas Moravek, a Facebook Ads marketing expert whose courses have been taken by over 700,000 students on Udemy.
Description: Learn how to write emails, develop reports, create business documents, and improve your business communications with the systemic yet simple approach taught in this bestselling course. The 4+ hour course will teach students how to analyze the purpose of the project they’re working on, define the intended audience, develop a purpose statement, gather relevant information to support that statement, create an outline, write the draft, and edit for general clarify, readability, coherence, and economy.
Description: This three-hour content marketing course will teach aspiring marketers about developing content strategies, optimizing content for SEO, editing it for clarity, selecting the right keywords, and more. Students will also learn about writing content in various forms, including websites, blogs, and even Kindle eBooks. The course best suits website developers, self-published writers, freelance writers, content marketers, and anyone looking to improve their ability to create written content online.
Description: With nearly 190,000 students, over 3,600 reviews, and an average rating of 4.6 stars, this top-rated, recently updated course is a proven resource for businesses looking to grow their business with content marketing. Entrepreneurs who enroll in the program will learn how to brand a business, create customer personas, develop exciting content ideas, understand different types of content, implement best practices, publish content on various platforms, and build digital marketing funnels. The course includes almost six hours of video content and several downloadable resources to help expand students’ learning.
Description: With under four hours of material, this entry-level training course can help marketers, business owners, and entrepreneurs learn how copywriting, SEO, email marketing, and content creation can help them grow their brands. Students will learn how content marketing can increase sales, boost brand recognition, optimize their website, drive profitable user actions, grow traffic with tailored content, identify the most valuable types of content for their business, expand their email lists, build sales funnels, utilize external social media marketing channels, analyze data, and more.
Description: Businesses sink a lot of money into their advertising campaigns, but there’s rarely a guarantee that those campaigns will yield the desired results. This course teaches students how an inbound content marketing strategy can be the key to their business’ success. Subjects covered include developing a content strategy, optimizing content for SEO, researching high-value keywords, optimizing video content, promoting content across channels, measuring the success of a content strategy, and more. Alongside the course’s nearly six hours of video material, students will also have access to downloadable templates, real-world examples of content strategies in action, and support from marketing professionals.
Description: Clocking in at just an hour in length, this online training course offers busy professionals a quick gateway into the world of copywriting and content marketing. No experience is required, just a desire to learn. Learners that enroll will gain access to a collection of insights and best practices compiled to help them write content across social media, ads, product pages, blogs, landing pages, promotional material, and websites that use proven persuasive, anticipation, urgency, exclusivity, and power words that motivate readers to take action.
Solutions Review brings all of the technology news, reviews, best practices and industry events together in one place. Every day our editors scan the Web looking for the most relevant content about Enterprise Information Management and posts it here.