AFCON, ASUU, iPhone 14 Top 10 Trending Google Searches … – TechEconomy.ng

Google released its Nigeria’s 2022 Year In Search lists on Wednesday December 07, 2022 and the African Cup of Nations (AFCON) topped the trending searches in the West African nation.
Recall that Nigeria’s Super Eagles could not get the chance to win their fourth title, just yet, after a 47th minute from Tunisia’s Youssef Msakni strike sent them out of the Africa Cup of Nations held in Cameroon.
Google’s Year in Search is an annual analysis that reveals the top trending lists and also spotlights what the world searches to see, learn and do.
In Nigeria, the result for this years’ Year in Search shows a heightened interest in politics, entertainment, sports, lifestyle and notable personalities.
The 2022 Year in Search lists provide a snapshot into what piqued Nigerians’ curiosity in a year that saw major sporting events, high profile deaths, and in the run up to Nigeria’s election in February 2023.
The Africa Cup of Nations, referred to as AFCON, and  Casemiro, Brazilian football player, topped the categories of top trending searches and top athletes and sports people respectively. Nigeria was eliminated from the 2022 AFCON competition by Tunisia in a 1 – 0 defeat as Senegal went on to beat Egypt to win their first Africa Cup of Nations title earlier this year. The strike action by ASUU, the Academic Staff Union of Universities, that lingered for eight months got the Union in second place in the top trending searches by Nigerians in the period under review.
Oxlade, Nigerian singer and songwriter,  topped both categories of top trending people and top trending musicians searched by Nigerians this year. Asake, an Afrobeat singer signed to YBNL Nation came up in second place in the top trending musicians list. Anikulapo, a Nigerian epic fantasy film starring Kunle Remi and produced by Kunle Afolayan topped the category of trending movies and series.
Questions like, ‘Who is Peter Obi’s running mate?’, ‘Who is the APC Presidential candidate?’, ‘Who is Atiku’s running mate?’, ‘Who is leading in the Osun State election?’, ‘Who isTinubu’s running mate?’ and ‘Who is Peter Obi?’, reveal the increased interest of Nigerians for politics and the elections happening next year.
Entertainment related search terms like ‘Finesse lyrics’, ‘Buga’, the song by Kizz Daniel featuring Tekno and ‘Will Smith’ all topped their categories revealing Nigerians’ interest for lyrics, songs and celebrity personalities.
And in a year with a number of high profile deaths, the death of Queen Elizabeth was the most searched loss, followed by gospel singer Osinachi Nwachukwu, who died in April and actress Ada Ameh who died in August.
Other top searched  questions like, ‘How to link NIN?’, ‘How to buy shares?’, ‘How to register for PVC online?’, ‘What is Lupus?’ and “What is NATO?’ showed how Nigerians made use of Search to find out more about their interests in 2022.
Here are the trending searches in 2022:
Top 10 trending searches
Top 10 trending people
Top 10 athletes/ sports people
Top 10 trending musicians
Top 10 trending actors
Top 10 trending loss
Top 10 trending lyrics
Top 10 trending recipes
Top 10 trending devices
Top 10 trending movies/ series
Top 10 trending songs
Top 10 trending “Who is” general
Top 10 trending “How to” general
Top 10 trending “What is” general
This is a publicly available tool that displays relative search volume across geographies, time periods and queries that people want to know about.
Google Trends lets you dive deep into what’s popular on the Internet — you can compare search data by time, location, and between queries. It also offers category filtering, top and rising searches, and geographic “heat maps”. The main two categories of searches are: ‘Trending’ and ‘Most Searched’.

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