12 Tips To Promote Your Business | Chase for Business | Chase.com – Chase News & Stories

It appears your web browser is not using JavaScript. Without it, some pages won’t work properly. Please adjust the settings in your browser to make sure JavaScript is turned on.
Understand the leading strategies for promoting businesses and decide which ones are right for you. Presented by Chase for Business.
 
You need to get the word out about your products and services, but what’s the best way to promote your business? Fortunately, you have options. In addition to tried-and-true business promotion methods, the rise of social media has created an abundance of new marketing opportunities. It’s now easier and more affordable than ever to advertise. Learn more about how to promote your business with these digital marketing and social media tips.
 
Register your business with Google — it’s the new yellow pages. It allows potential customers to find your company’s location and hours of operation easily. Customers can also post reviews of your business. By setting up a Google My Business account, you can make your company more visible in online searches, extending your reach with a free form of advertising.
 
Over time, social media has become less of a nice-to-have and more of a business necessity. These platforms allow you to actively inform, attract and engage with your followers. Best of all, it is completely free to set up a business account on most social media sites, making it one of the more affordable ways to advertise your business. Creating paid posts and other forms of social media ads will still require an investment, however. 
 
Content is the key to spreading brand awareness and connecting with your target audience. By creating engaging and informative content, whether through a blog, video tutorials or infographics, you can show your industry expertise and build trust with your audience.
 
Search engine optimization (SEO) helps your website show up higher in Google search rankings. Using relevant keywords throughout your business’s web pages and blog posts increases the chance of users finding your site when they search online for businesses like yours. SEO involves much more than keyword usage, though, so it’s helpful to do some research online or find a book that outlines how to prime your site’s performance on search engines. You might also consider hiring an SEO agency to help optimize your website.
 
Any time your business does something notable or newsworthy, draft a press release to send to your local news outlets. These publications actively look for interesting stories and often use press releases to create articles. When they do, it gives your business free publicity and distribution, allowing you to reach a much broader audience.
 
One of the best ways to promote your business is to join an industry-specific online community. Focus on building connections with the members by actively contributing to conversations. You can build a reputation in your field by posting comments on relevant blogs and even offering to write guest posts. This will not only expand your network but can also help boost your and your business’s credibility.
 
Visuals are key. Investing in high-quality visual content for your site and social media is a must. Many users rely on images to decide whom to follow and which posts to engage with. Consider including photos or videos of your products, services, facilities or staff.
 
If you’re looking to expand your reach more quickly, buying ad space can help. Some of the most popular paid advertising methods are:
 
If you operate as a local business, attending events — virtually and in person — where your target audience will likely be is a great way to network. Meet fellow business owners and prospective customers while promoting your business up close and personal. 
 
Trade shows bring together buyers and sellers from niche industries, giving you access to real leads. Though setting up at a trade show can be costly, many businesses experience a significant return on investment. Collect contact information while you’re at the show to inform your email marketing efforts after the event.
 
Teaching can help you gain exposure and position yourself as an authority in your field. Consider hosting workshops and presentations online or in person, particularly if your business involves specialized skills or technical information. You’ll provide valuable knowledge for prospective customers, make contacts in your industry and get a chance to collect contact information from attendees.
 
Introductory discounts and free trials draw new customers by offering incentives for their interest. You can also encourage referrals by offering customers deals that they can share. On the other hand, free samples and trials give prospective customers the chance to try your product or service without a financial commitment. This builds trust and allows your work to speak for itself. 
Invest in your dream and promote your business. Though each of these tips can be effective on its own, combining them can be even more powerful. Speak with a business banking expert to learn how a business banking account can help your business reach its full potential.
 
For Informational/Educational Purposes Only: The views expressed in this article may differ from other employees and departments of JPMorgan Chase & Co. Views and strategies described may not be appropriate for everyone and are not intended as specific advice/recommendation for any individual. You should carefully consider your needs and objectives before making any decisions and consult the appropriate professional(s). Outlooks and past performance are not guarantees of future results.
JPMorgan Chase Bank, N.A. Member FDIC. Equal Opportunity Lender, ©2022 JPMorgan Chase & Co.
Chase offers a wide variety of business checking accounts for small, mid-sized and large businesses. Compare our business checking solutions and find the right checking account for you.
Finance your small business with business loans from Chase. Find a variety of financing options including SBA loans, commercial financing and a business line of credit to invest in the future of your business.
Find and apply for the Ink business credit card best suited for your business. Compare the benefits of the Ink business credit cards.
Accept debit and credit cards with safe, secure, and convenient Payment Solutions from Chase anywhere you do business – online, in-store, and on-the-go. Visit our Developer Center to find Payments APIs, developer tools, and documentation.
Chase offers a variety of business savings accounts including Total Savings, Premier Savings and a business CD. Compare savings accounts and find the right business savings account for you.
More convenient than cash and checks — money is deducted right from your business checking account. Make deposits and withdrawals at the ATM with your business debit card. Save time every month with recurring payments.
Commercial Banking provides businesses with annual revenues ranging from $20 million to more than $2 billion with a range of domestic and international solutions including investment banking and asset management — designed to help you achieve your business goals.
We’re here to help with your business banking needs. From payment processing to foreign exchange, Chase Business Banking has solutions and services that work for you.
Help your employees plan, save, and invest for their future with 401(k) plan solutions. J.P. Morgan’s low cost retirement plans are built for you and your employees.
“Chase,” “JPMorgan,” “JPMorgan Chase,” the JPMorgan Chase logo and the Octagon Symbol are trademarks of JPMorgan Chase Bank, N.A. JPMorgan Chase Bank, N.A. is a wholly-owned subsidiary of JPMorgan Chase & Co.
© 2022 JPMorgan Chase & Co.

source

Leave a Comment